This Privacy Policy explains how Agamelbourne ("we", "us", or "our"), the operator of agamelbourne.com, collects, uses, and protects personal information when you visit our website. Agamelbourne.com acts as the data controller for all personal data processed in connection with your use of this site. By accessing agamelbourne.com, you acknowledge the practices described in this policy. This policy was last updated in 2026 and applies to all visitors located in Australia and internationally.
Information We Collect
Information You Provide
- Your name and email address when you subscribe to our newsletter or contact us directly.
- Messages, queries, or feedback submitted through any contact form on agamelbourne.com.
- Account registration details if you create a user profile on our platform.
- Any information you voluntarily share when participating in surveys or promotions.
Information Collected Automatically
- IP address, browser type, and operating system when you access agamelbourne.com.
- Pages visited, time spent on each page, and navigation paths across the site.
- Referring URLs that directed you to agamelbourne.com.
- Device identifiers and screen resolution for analytics and optimisation purposes.
- Cookie identifiers and similar tracking technologies as described in the section below.
Cookies We Use
Agamelbourne.com uses cookies and similar technologies to ensure the site functions correctly, to analyse visitor behaviour, and to track affiliate referrals. You may manage cookie preferences through your browser settings or our cookie consent tool at any time.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on agamelbourne.com. | Session / up to 1 year |
| Analytics | Collects anonymised data on page views and user journeys to help us improve site content and performance. | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and measure the effectiveness of our reviews. | Up to 90 days |
| Preferences | Remembers your language, region, and display settings to personalise your experience on agamelbourne.com. | Up to 1 year |
| Third-Party | Set by external providers such as Google Analytics or social media plugins embedded on our pages. | Varies by provider |
How We Use Your Data
- To operate, maintain, and improve the content and functionality of agamelbourne.com.
- To respond to enquiries and provide support to users who contact our team.
- To send newsletters or promotional updates where you have given explicit consent.
- To analyse site traffic and user behaviour in order to enhance our casino review articles.
- To track affiliate link performance and manage relationships with casino operators we review.
- To comply with applicable legal obligations and enforce our Terms of Use.
- To detect, investigate, and prevent fraudulent or harmful activity on our platform.
Legal Bases for Processing
Agamelbourne.com processes personal data in accordance with the Australian Privacy Act 1988, and where applicable, the UK GDPR and EU GDPR. We rely on your consent when placing non-essential cookies or sending marketing communications — you may withdraw consent at any time. We also process data on the basis of legitimate interests, including improving our services, securing our platform, and operating our affiliate review business, provided those interests are not overridden by your fundamental rights. Where required by law, we will process data to meet our legal obligations.
Third Parties & Affiliate Links
Agamelbourne.com contains links to third-party casino operators and gambling platforms that we review. When you click an affiliate link, you will be redirected to an external website governed by that operator's own privacy policy — agamelbourne.com is not responsible for their data practices. We use analytics providers such as Google Analytics to understand site usage; these providers may process your data on our behalf under appropriate data processing agreements. We do not sell your personal information to any third party.
Your Privacy Rights
- Right of Access: Request a copy of the personal data agamelbourne.com holds about you.
- Right to Rectification: Ask us to correct any inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data where there is no lawful reason for us to retain it.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to Restrict Processing: Ask us to limit how we use your data in certain circumstances.
- Right to Withdraw Consent: Withdraw consent for cookie use or marketing at any time without affecting prior processing.
To exercise any of these rights, please contact us using the details provided in the Contact section below. We will respond within 30 days.
Data Security & Retention
Agamelbourne.com implements appropriate technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, alteration, or destruction. These include encrypted data transmission (HTTPS), access controls, and regular security reviews. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements. Contact form enquiries are typically retained for up to 12 months, while analytics data may be retained for up to 26 months before being anonymised or deleted.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way agamelbourne.com handles your personal data, please contact our privacy team:
- Website: agamelbourne.com
- Email: privacy@agamelbourne.com
- Postal Address: Agamelbourne Privacy Team, Melbourne, VIC, Australia
We are committed to resolving privacy concerns promptly and transparently. If you are unsatisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.